She has a unique point of view, bringing her experience as an editorial director at POPSUGAR to brands looking to amplify their voice and develop engaging storytelling. You can see much of her marketing work at Walmart and Birdies, where she developed copy for brand campaigns, site, ads, paid social medial, organic social media, and emails.

Macy is based in Silicon Valley, CA with her husband and daughter. In her spare time she makes her own jewelry, collects magazines (they’re becoming relics!), and explores Bay Area restaurants.

Macy Cate Ferrando is a creative director and senior editorial manager with over 12 years of experience in copywriting, editing, marketing, AI strategy, creative production, SEO, and social media strategy.

Smiling woman sitting on a stone park bench outdoors, surrounded by trees, wearing a beige trench coat with a flower decoration, dark jeans, and white sneakers.